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FedEx Forum
"Video Wall"
In 2004 FedEx
bought the naming rights for the new NBA stadium in
Memphis
and commissioned Landor, an international branding agency, to
design a permanent exhibit called “The World of Time.”
Because
of our five year’s of experience making films for the FedEx
Brand Management Group, Landor asked us to shoot a film
capturing the intense activity of the nightly package sort in
FedEx’s Memphis. This
video is now projected on an 8 foot high by 24 foot wide wall as one
of the major elements of the exhibit.
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